What do you think of the following marketing ideas?

Because my social media accounts want my involvement with them to be a commercial endeavour. And lots of people who make music seem to think there should be a music business of the kind they imagine existed from about the 50s to about the year 2000.

So I guess I had better get with the programme and start marketing my music.

I have noticed that big brands these days don’t mention their products and instead talk about feelings. They try to co-opt your experiences of family, or friendship or companionship and say ‘hey, buy our stuff and you’ll have those feelings’. I can do that.

Here are my advert ideas:

1.Being a parent is good. Buy my CDs.

It’s a rainy Sunday morning. We see a dad standing at the sidelines, cheering on his son who is playing football (not his mum. Sport is a dad thing. This is advert land. Only stereotypes exist). It is rainy and dad is tired. We see a montage of him leaving for work the previous morning, before his kids got up, and coming home after they went to bed. We see the alarm going off to wake him up. He looks sleepy and tired and sleepy.

But he takes his son to football. A matey other dad hands him a cup of coffee. He yawns.

Then his son scores a football goal and dad cheers him on. The son turns round and he is wearing a Tom Slatter t-shirt and has my face. He is tiny an childlike, but has my adult face. Dad and Slatter-son hug and are triumphant.

Slogan appears: Parenting is tiring but worth it. This music is now associated with this feeling of worth. Buy my cds.

2.Old age is scary, but you will care for your elderly relatives. Buy my CDs.

An old woman is alone in a flat in black and white. She sees the world pass by through her window. She is old and afraid and lonely and afraid. Knives and hoodies and electric lights flash past. A man with a non-specific European accent menaces her by existing. She is alone and afraid. You do not want to be her.

A younger woman, who you identify with, visits with flowers and chocolates. The film becomes colour. They talk and laugh and have a cup of tea and the women who is you nods and smiles and patronises.

The woman open the chocolates. Each one is a miniature Tom Slatter CD.

Slogan appears: Old age is scary but you are a good person who will visit old people. This music is now associated with your charity. Buy my cds.

What do you reckon? Will those work? Do you have any other ideas for how I could use the power of marketing to hoodwink gullible idiots into buying my cds?

(PS you can stream all music for free here).

I’m slightly mean about the movie version of Sweeney Todd in this. Sorry Johnny Dep fans …. are there any of those left? Surely not.

Anyway, this is about the second song on my latest EP. It gets a little bit nerdy. If you like chords and stuff you’ll like this. Possibly.

H.

“If you have an inkling for a little darkness in your music collection then this EP, concerning some macabre murders and Stephen King-like clowns, is perfect…the weird is now wonderful.”

Read the whole thing by clicking here.

I am very pleased to announce the release of Spirit Box, my new EP.

It’s a collection of murder ballads with songs about evil clowns and overzealous butchers. It’s about death and ghosts. It’s acoustic and noisy and dark and murdery.

You can stream it on bandcamp, download it, or buy a CD with two bonus tracks.

Do you want to hear a song about evil murderous clowns?

Yes, of course you do!

August and Whiteface is the third track from my new EP Spirit Box. It’s a riotous, toe-tapping song about murder, capture and escape.

Wanna hear it ahead of the release next on 14th November? I would love to send you a copy.

Click here to let me know where to send it.

I’ve always enjoyed songs about the darker things. Songs about characters in extremis, pushed to the edge and pushing back. Songs about murder, and killing and weirdness. Nick Cave, Tom Waits, the darker traditional folk songs.

I couldn’t pinpoint exactly when I started to love songs like that. I’ve always liked heavy metal, which has its fair share of horror songs. As a very young child I liked musicals, and that’s stayed with me, even though a great many musicals suffer from not being Sweeney Todd.

But wherever it started, I like music that’s melodramatic and macabre. Here some inspirations:

Nick Cave’s Murder Ballads

Where the Wild Rose Grow by Nick Cave and Kylie Minogue is one of a great many Nick Cave songs I could have picked. The juxtaposition of a pop princess and a raving madman stoving her character’s head in then putting a rose between her teeth works beautifully. What I particularly love about this is that if you were listening with half an ear you could be forgiven for thinking this was a cheesy love song, rather than a murder ballad.

It’s also unforgiving and bleak. Apparently the older, more traditional murder ballad folks songs would contain verses where the murderers get a proper comeuppance. The law, or at least justice, would find them. Not so this song. The tradition changed, particularly over in America and murder ballads just focused on the dastardly doings of the antihero. This Nick Cave song is definitely in that tradition. There is no light. He just kills her. And yet musically it is a straight ahead, simple song.

What’s he building in there?

The same cannot be said of Waits’ What’s He Building in There. That ain’t no normal song. This is character, through and through.

What I love about the video in the link above is the melodrama. It is dark, but the audience are happy to laugh as well. What’s often missing from more experimental stuff on record is the audience reaction. Laughing is okay. If it’s weird, it’s weird.

Waits’ songs aren’t always about murderers, but so many of them are populated with these weird, over the top characters who get up to all sorts of strange things. I know people always focus on the unique character of his voice, and rightly so, but for me what stands out are the protagonists of his songs.

Sweeney Todd

I couldn’t write about the music that has influenced me without mentioning this show. Sweeney Todd has a special place in my dark little heart. I’ve never seen a live show so blood soaked and gleefully, messily, violent. And Sondheim is a genius, isn’t he? The words are genius, the accompaniment grotesque and perfect. And there are moments of real beauty in the melody, but every one of them is undercut with an air of menace.

In short, I like ’em dark.

What about you? What dark, storytelling songs would you add to my list?

 

I am very pleased to announce my new ep of murder ballads Spirit Box is now open for pre-orders.

It’s a noisy collection of acoustic songs about murder and mayhem.

The first song ‘Butcher Boy’​ tells the story of a butcher who practises his craft on customers he doesn’t like.

The tournament continues. The second contest is between Blue Autumn Breeze and Ropes Around The Sun.

The eventual winning song will be recorded ‘properly’. Votes can be cast in the comments or over on facebook.

I have written quite a lot of songs. There are plenty already recorded and released, but lots more just exist as rough demos.

Lots of those just aren’t good enough to bother recording properly, but plenty are actually pretty good songs that just haven’t found a place on an album.

I want to record some as singles, but there are lots to choose from. Therefore it seems sensible to have a demo song tournament to decide which I will record ‘properly’ and release as a single.

Introducing Tom Slatter’s Tournament Of Perfectly Adequate Demo Songs.

Here are the rules:

• There are 8 songs. Loser in each bout will be eliminated. Most votes wins.
• Anyone can vote and you do so by commenting under this post, or the facebook post, or the bandcamp post.
• Votes from the members of the Immoral Supporters Club on bandcamp are worth twice anyone elses. I know who they are.
• I can’t be bothered setting up a proper poll – I’ll just count the comments manually. Any mistakes I make are irrelevant – this is my competition. I am the referee. I reserve the right to make arbitrary and unfair decisions.

The eventual winner will become a properly recorded single, rather than a rough demo.

Want a double vote? You need to be an immoral subscriber then. Here’s a link for that.

First up: ‘Mysteries and Monsters’, a very old song lamenting the death of magic, and ‘Anything to Make you Mine’, an extremely creepy ‘love’ song.

Of course they are demos, not the finished article, so don’t expect perfect recordings or performances.

Have a listen to the video and let me know which you prefer.